La vie en rose: pink hair is here to stay!
In a matter of months, pink hair became a must-have in salons. Having first seduced the stars, the trend rapidly filtered down onto the street and social media. Proof comes in the form of its presence on Instagram alone, with more than 3 600 00 posts using the #pinkhair hashtag. La vie en rose indeed!
More than just a fad, pink hair is establishing its place in salons
Why is the pink wave only getting stronger? Unlike for our previous generation (when dye was generally only approached when gray hairs began to rear their heads), hair color no longer represents a necessity, but a desire. Able to highlight, define, soften or brighten an appearance, hair color is thought of as a tool to showcase a woman’s best features, just like makeup: #coloristhenewmakeup!
Undoubtedly, pink hair is being embraced by trendsetters across the world in order to update their looks, or to set themselves apart from the rest; however, this rosy trend is far from exclusively reserved for millennials. The 40+ age bracket is requesting this shade more and more, mostly in the form of a dip-dye or a softer, pastel shade
50 shades of pink
Thanks to its diverse range of shades, pink hair has the ability to seduce many seeking the perfect color: pastel, rose gold, fuchsia and cherry, varying from light to dark and intense to soft, there’s a shade out there to satisfy a variety of tastes. All you have to do is ask your hairdresser which one is right for you.
For pink, seek the advice of an expert
Brands never stop developing new coloring products to satisfy the growing pink desires of clients. However, experts unanimously agree that it’s always best to do it in the safety of a salon, as your hair stylist can identify your hair’s needs, as well as what would suit you best. “When you do it yourself, the results can often be deceiving. It is therefore important to be patient. But nothing rivals the experience of an expert!” confirms Delphine Courteille, L'Oréal Professionnel ambassador.
It is also important to note that in the same way as a makeup artist, a colorist has many professional techniques, cutting-edge formulas and a range of shades at his disposal in order to acutely satisfy every one of your needs. Be sure to also look out for the #COLORFULHAIR range in salons, a playful, temporary hair dye range by l'Oréal Professionnel. However, note that depending on the shade you opt for, the color will disappear between 3-15 washes.
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